I recently went in for a job interview at an online distributing company that was looking for a Web Content and Social Media Specialist – I wasn’t really looking for a job but since it was so close to my house and the pay wasn’t so bad I thought I should give it a shot. After sitting down with them and talking about the position for about an hour and a half they seemed interested in hiring me but said they would call back the next day. So I came home and started thinking whether I wanted to take the job or not if they did offer it to me.
Then I came to the realization that if I was going to be writing about a business as well as updating their social media constantly I should be doing that for my own business. But then I asked myself, does blogging really work and is spending time on social media really worth it?
I constantly hear other photographer’s like Jasmine Star and Susan Stripling talk about Blogging, Social Media, and SEO and at first it was all gibberish to me. I have now begun my research and realized that maybe Social Media through Facebook isn’t the best way anymore because of how much things have changed now, especially with the whole paying to boost your post issue. But, there are other ways to keep yourself on top of Social Media: Instagram, Twitter, Pinterest, Vine, and so many more apps that are being developed each day can help you stay on top of the game.
In this industry finding ways to stand out and marketing yourself for free can seem challenging but it becomes easier as we begin to put more effort and time into it. Blogging is a great way for SEO, in other words for Google to find you through keywords, and if you write articles that are interesting to people they’ll start following you, pinning you on Pinterest, and sharing your posts – meaning they will help get your name out there. One of the best things about blogging, at least from my own experience, is the ability to have your clients/followers/subscribers get to know you as well as grow with you and see your evolution as a photographer.
I have noticed that when I write blog posts about the props I use for my newborn shoots and how I make them I drive people to my blog. People are always looking for content that will save them money, teach them how to do their own DIY projects, or even help them grow as a professional photographer. I love sharing secrets with people because I wish someone else would’ve shared them with me when I was first starting out.
From my perspective blogging has helped me reach lots more people than Social Media. But, I do link my blog to all my social media accounts including Facebook, Twitter, Google+ and I make sure to pin them on Pinterest. That will only drive more people to your blog which will drive more people to your website and your work.